What lengths will you go to in order to promote your business?
There are so many different options for promoting a business today that choosing which avenues are the right ones for your business can be difficult. Some options are easy to rule out. Sticking some poor individual on the side of the road in a pizza costume and asking him to dance and wave does not make sense for every business. Thank goodness. Neither does having your business card tattooed on someone’s rear end (yes, I did know someone who willingly did this).
When choosing what marketing avenue works for your business you need to think about your target market. Who are you trying to reach? Where are they at? What are they doing? Looking at the answers to these simple questions will help you decide how to reach them.
Once you have decided on what type of marketing piece you are going to use, make sure you build some way to track the response into the piece itself. Include a special offer that is unique to that advertising piece or put in a special web address or phone number they can use. This helps you continue to make smart choices about where to put your advertising dollars. If the response isn’t good, you need to decide whether it is the message that is the issue or whether the advertising mode is the problem.
In the end, it’s up to you to decide what lengths you are willing to go to in order to promote your business. I know it can be a daunting task but you can do it! Tattoo anyone?